The Koffeeist
At the core of The Koffeeist brand in all its products and service offerings is the sensual energy of “the ritual”. The concept of TIME reflects the luxury of slowing down and taking time to appreciate the senses. Valuing the journey over the destination in brewing the perfect cup of coffee and the therapeutic experience of the process itself.
The visual direction is inspired by elements of time; the hourglass, the roman numerals on a watch, and the tagline “Just in time”. The photography mood is sensual, serene and slow.
Logo anatomy and thought process behind final brand identity.
Business cards, loyalty cards and stationary representation of the brand.
Website design highlighting the tagline of "Just in time" to emphasize the on demand roasting services.
Branded packaging and merchandising design for The Koffeeist products.
Branded packaging and merchandising design for The Koffeeist products.
Secondary logos and take away graphics such as "slow brewing, slow sipping" provide an extension of the branding and brand applications.