Lara Tarabay
Lara Tarabay is a Dubai based self development coach. The concept of Limitless Terrains is inspired symbolically by Lara’s own empowered journey of self discovery through her lady biker community. Lara will inspire and motivate her audience towards change, empowerment and liberation by inviting them to “think outside the box”.
This is visually communicated through the open spaces in the box shape icon in the logo. The opening is above and below; the top opening represents the importance of dreaming and being open to possibilities above and beyond your imagination, and the bottom opening represents the importance of staying grounded and connecting to your roots and the earth.
Main Brand icon takes space on its own side of the business card design, as does Lara Tarabay, Limitless Terrains.
Moodboard reflecting Lara's journey and the colours it has manifested.
Alternate logo created for "Life by Lara" an empowering fashion line for women motorbiking community.
Social media layout design for a holistic and cohesive brand messaging.