Dar Al Nafees

Dar Al Nafees is an haute couture atelier from Morocco. The branding highlights two aspects of Moroccan culture: geometrics taken from architectural elements and embroidery, and rare gems and healing stones, such as Malachite and Moroccan Amethyst.

There is deep meaning within the geometric patterns as embroidered textiles are found across all aspects of Moroccan life. The concept of rare gems mirrors the unique and rare beauties in each woman. No two stones are ever 100% alike, and neither are Dar Al Nafees women or the garments they wear.

A brand story and brand essence creates an intentional and authentic brand.

Elegant business cards for a luxury brand with meaningful touches.

Branding patterns and geometrics embellish catalogues, stationary, and packaging.

Social media layout design for a holistic and cohesive brand recognition.

Sub Logos, icons, and graphic elements used in merchandising and packaging design.

Website design and layout carries out the brand personality and essence.

Dar Al Nafees

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