Catalyst 4 Change
Catalyst 4 Change is a Canadian-based coaching company servicing Mental Health, Youth & Women Empowerment for underrepresented demographics. It is led by Hadeel El Zubeidi, M.S.W R.S.W.
Through creative coaching and a 1:1 personal branding workshop, we explored her deepest driving force and the core essence of her work and purpose.
The brand is natural, serene, and empowering with a very personal mark - the founder's own signature - showcasing her authentic personal brand.
Business cards and stationary reflecting authentic personal brand.
Branded packaging and merchandising design for Catalyst 4 Change products.
Branded presentations for mental health workshops and webinars.
Keywords, taglines, and manifestos displayed throughout the office to deepen connection with the brand.