Breadcrumb Journeys
Breadcrumb Journeys is a Toronto based corporate coaching initiative. The main creative direction is “The thread that connects us”. The brand concept revolves around two main themes:
Interpersonal growth: finding the common thread, from old to young, from journey to journey, from expert to novice, from woman to man and vise versa. What can we learn from the breadcrumbs of wisdom we gain from our external connections. What weaves us together.
Intra-personal growth: exploring the fabric of who we are, what we are made of, how can we custom design and create limitless possibilities to fit our own mold. How can we sew together our own internal threads of emotions, thoughts, and spirit to create the kind of person we aspire to be so we can inspire others.
A brand story and brand essence creates an intentional and authentic brand.
Sleek and minimal design for business cards and stationary.
Branded packaging and merchandising design for Breadcrumb Journeys products.
Branding patterns and geometrics embellish catalogues, stationary, and packaging.
Moodboard to guide the photography, interior design, and branding direction.
Website design and layout carries out the brand personality and essence.